What we do
Host the event everyone is talking about for all the right reasons. Sodexo Live! holds a reputation for providing world-renowned spectator and participant engagement. As your partner, we’ll exceed your expectations, spot opportunities and deliver incredible events.
The event everyone is talking about. Welcome athletes and guests in the best conditions and further the magic of your exceptional event.
STH, the dedicated hospitality and ticketing company of Sodexo Live!, is honored to partner with World Rugby for the sixth time to enhance premium experiences at the next three Rugby World Cups: Women’s England 2025, Men’s Australia 2027, and Women’s Australia 2029. With a focus on exceptional hospitality and unique offerings, we are committed to delivering world-class experiences that turn fan moments into unforgettable memories.
We serve fans and athletes in some of world's best sporting events, including:
Athletes served for Paris 2024 Olympics and Paralympics
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NBA All-Star Games
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Years of partnership with the Tour de France
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From the highest culinary talents in Paris to boats on the Seine, we delight and engage guests the world over with our distinctive brands.
News
Major Events
Sodexo Live! will return to Henley Royal Regatta 2026 (30th June - 5th July), bringing a renewed focus to its hospitality experience with a greater emphasis on sustainability, seasonality and locally sourced produce.
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News
Major Events
With less than a week to go, Sodexo Live! the official catering supplier to Ascot Racecourse, has unveiled its vision for Royal Ascot 2026 - bringing together an exceptional lineup of Michelin starred chefs with a more experience-led approach to hospitality.
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Major events require hospitality operations that can deliver consistently at scale, even as spectator volumes, schedules and operational conditions change. Coordinating food and beverage, catering and hospitality, guest services, logistics and workforce teams can help organizers create a seamless experience for fans, athletes, officials, partners and VIP guests throughout the event.
Food and hospitality can enhance the fan experience by making every stage of a major sporting event more enjoyable and memorable. According to PwC’s 2026 Global Sports Survey, 43% of fans believe the matchday experience outweighs the cost of the ticket, highlighting the value fans place on the overall live experience. High-quality food and beverage, efficient service and premium hospitality can help organizers create distinctive experiences for fans, guests and commercial partners.
Major event organizers need to coordinate large spectator volumes, changing demand, complex logistics, tight schedules and large workforces while maintaining consistent service quality. Effective workforce planning, supply chain coordination, food safety and real-time operational decision-making can help teams respond quickly to changing conditions across international tournaments, championships and other large-scale events
Premium hospitality can create additional value around major sporting events by combining exclusive access, high-quality food and beverage, premium seating and tailored hospitality experiences. Ticketing and hospitality packages can also bring together travel, accommodation, catering and event access, helping organizers create distinctive experiences for VIP guests, partners and sports fans while supporting commercial objectives.
Major event organizers should look for a hospitality partner with proven expertise in large-scale event delivery, food and beverage, premium hospitality, ticketing, logistics and workforce management. The right partner should be able to mobilize teams at scale, adapt to changing event requirements and coordinate multiple services while maintaining consistent quality for fans, athletes, partners and VIP guests.
Major events are evolving toward more personalized hospitality, seamless guest journeys and more responsible operations. Data and guest insights can help organizers adapt food and beverage, hospitality and service delivery to different audience needs, while locally sourced food and waste reduction can support more responsible event operations. Digital services and flexible hospitality formats can also help create smoother and more engaging experiences for fans and guests.